The project 5#CALLS was all recorded and edited on the mobile phone of the director Giuliano Chiaradia, using all the resources of their own mobile device.
The scripts were sent by SMS to the actresses Guta Stresser, Natalia Lage, Amanda Richter, Graziela Schmmit and Julianne Trevisol.
As sound track he used the ring tones and even the wallpapers were used as graphics.
All this experimentation makes 5#CALLS a project exploring 100% mobile using all the features and possibilities of this new media: immediacy, mobility, unusual angles, practicality.
5#Calls was selected by the Cannes Festival 2012, Festival International Image Colombia in 2012, International Film Festival in very short Brasilia in 2011 and 2nd International Mobile Innovation Screening 2012 in Wellington (New Zealand).
5#CALLS project was presented as a study of “case” in Berlin, Germany, during the Euro 2012 Campus Party.
The experience had cell phones that record and transmit live on the internet, which allowed the audience to accompany the recordings in real time through social networks.
The end result is a collection of 05 (five) art videos, making of, SMS text, photos and wallpapers that are part of an innovative production in the genre of new media.
5#CALLS is a project of new media at Set Experimental had an article published in Vague Terrain, main reference in the world of digital art, was also published in The American blog Creactors Project, associated with famous magazine Vice, and Veja Magazine and Journal O Globo, major print media in Brazil.
The Set Experimental ® is a pioneer in the production of audiovisual content for cell phone, responsible for producing independent short of the first mobile in Latin America and the first music video in Brazil using the same mobile resource for bands Detonautas Roque Club, Pato Fu, and Robert King Carlos, and winning these clips recorded with 100% mobile phone.
The Creators Project:
Jornal O Globo: